'We Always Fall Down' is Maddie King's first official music video. The vision for the video was to show the highs and lows in the relationship between Maddie and her boyfriend. Until Maddie can no longer tolerate his behaviour, and he finally gets what he deserves. 

Over the course of three days the FYA production team shot at five different locations throughout the Fraser River Valley. The crew and team were kept to a minimum to protect the health and safety of everyone during covid. Being able to shoot with stunning weather and remarkable views, made the shoot smooth, consistent and memorable for everyone involved.